By Canadian Press

A rebel yell: Billy Idol stars in New York anti-idling ads

Feb 28, 2020 | 10:57 AM

NEW YORK — Rocker Billy Idol is the face of an anti-idling campaign launched Thursday in New York City.

“Billy never idles, so why should you?” the ’80s MTV star growls in a public service announcement intended to shame New Yorkers into shutting the engine off.

The platinum-haired British American singer of “White Wedding” led a chant of “Shut it off! Shut it off!” at a news conference announcing the campaign in front of City Hall.

City officials said the $1 million #Billyneveridles campaign will include billboards, TV and radio spots and social media ads.

“If you’re not driving, shut your damn engine off!” Idol says in the public service announcement. “I mean, bollocks, are you trying to choke us all?”

Sound Off

SOUND OFF: Culturally appropriate food goes beyond the ingredients on a plate

14h ago

Two and Out

PETERS: Whether building up or tearing down, Kamloops is what you make it

Dec 13, 2024

Sound Off

SOUND OFF: How to reduce food waste in Kamloops during the festive season

Dec 13, 2024

New York City law prohibits idling longer than three minutes, or one minute in front of a school.

The Associated Press