Jennifer Lopez Empowering Superbowl

Jennifer Lopez and Shakira promise a high-energy, groundbreaking performance during their upcoming Super Bowl halftime show.

During a press conference in Miami, Lopez said this will be the first time two Latinas headline the show, and “that statement alone to me is empowering. When I think of my daughter, when I think of all the little girls in the world, to be able to have that, to see that two Latinas are doing this in this country at this time, it’s just very empowering for us.”

The halftime show will include a tribute to late Los Angeles Lakers legend Kobe Bryant, a friend of Lopez’s fianc, Alex Rodriguez.

JLo is also starring in a commercial that will air during the big game. Hard Rock International is running an ad that will air at the end of the first half of the game. It is directed by Michael Bay of “Transformers” fame. Titled “The Hype,” the ad follows Jennifer on a “thrilling pursuit” through the newly expanded Seminole Hard Rock Hotel & Casino Hollywood. Alson a ppearing with her in the spot are her fianc Alex Rodriguez, Pitbull, DJ Khaled and Steven Van Zandt.