Gwyneth Paltrow’s lifestyle company, Goop has agreed to pay $145,000 in civil penalties. Prosecutors in eight California counties jointly announced the settlement on Tuesday after a task-force investigation found some of the health claims were unfounded.
The settlement involves advertisements stating that by female insertion, Goop’s Jade Egg and Rose Quartz Egg could balance hormones, regulate menstrual cycles and improve bladder control. In addition to the penalty, the company will provide refunds to customers who ask.
The settlement acknowledges no liability on the company’s part and addresses only advertising, not the products themselves. The statement says there is honest disagreement between the sides, but Goop wanted to settle the matter quickly and amicably.
LISTENERS COMMENTS Agree Or Disagree (Twitter)
Ezra: Can #mueller please investigate this snake oil salesperson as well? Just go away Gwenie. Please.
Kristen: Wowwww. What in the world?! I really have been too sheltered I guess.
Steve: To be fair pet rocks do make their owners less lonely, lonely people are less healthy. That said, just go down to the Landscape supplier, bet they’d let you pick a few for free.
D Wizard: And women bought them for $60 a pop. Sheesh.
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AP West Region@APWestRegion
Goop settles over claims its vaginal eggs have health perks
SANTA ANA, Calif. (AP) – Gwyneth Paltrow’s lifestyle company goop has agreed to pay $145,000 in civil penalties over products including egg-shaped stones that are meant to be inse
Gwyneth Paltrow’s lifestyle brand goop pays $145,000 in civil penalties to settle a complaint that it exaggerated the health benefits of egg-shaped stones that are meant to be inserted into the vagina.
