Alimentation Couche-Tard seeing low-income customers cut back on store visits: CEO

Mar 21, 2024 | 6:30 AM

LAVAL, Que. — The head of Alimentation Couche-Tard Inc. says lower income consumers feeling strained by economic headwinds are cutting back on how often they visit the chain’s convenience stores. 

Brian Hannasch says these customers are also adopting more value-seeking behaviour and in some cases, trading down for products they see as more affordable.

He’s seeing these habits crop up most in the company’s salty, confectionary and grocery categories, which Hannasch says are the softest part of its business.

To handle these trends, Alimentation Couche-Tard has focused on marketing its private-label products, growing its loyalty program and offering Fuel Day promotions.