ROTHENBURGER: Airlines handing out lumps of coal to loyal fliers this Christmas
EVERYONE WHO’S EVER travelled by air knows the early bird gets the best seats at the cheapest rates. Last-minute fliers are used to paying a lot more than other passengers on the same plane who were able to book with plenty of time to spare.
One might think the airlines would be anxious to fill up those last seats and, therefore, sell them cheaper but that’s not how it works.
It’s a matter of supply and demand. The fewer seats available, the more valuable those seats become. It’s like any other product.