Documents outline Liberal lobbying plan to promote Gordie Howe bridge in U.S.
OTTAWA — Federal officials have been on a months-long campaign to surreptitiously slip the name Gordie Howe into conversations with top-level American counterparts to promote the new border crossing that will bear the hockey player’s name.
The plan hatched earlier this year required government departments to mention the new bridge between Detroit and Windsor, Ont., in any “messaging” on the Canada-U.S. relationship with top politicians and stakeholders, and remind them at every opportunity that the White House supports the project.
A presentation outlining the strategy to top civil servants said the goal was to “educate influencers on the importance of the Windsor-Detroit corridor and the new crossing to the U.S. economy.”
The proposed six-lane crossing is aimed at easing congestion at the border that is largely funnelled through the privately owned Ambassador Bridge, the busiest crossing between Canada and the United States.


