Texas bride’s wedding dress goes down the aisle again in Thunder Bay, Ont.

“The money is worth more to them once the wedding is over than keeping a dress,” she says.

But don’t expect to make quick cash. Not everyone wants a used gown, so it can take weeks or months to find a buyer who also happens to love the style and can fit into the dress. Well-known designer names, such as Vera Wang and Monique Lhuillier, sell faster. Some brides list their dresses on multiple sites, hoping to reach as many brides-to-be as possible. And the sites typically let listings stay up for as long as needed, charging a one-time fee or taking a percentage when it is finally sold.

Rhodes, who listed hers on Once Wed for free, says it took about four months to find a match. To make sure the dress didn’t get damaged during shipping, Rhodes, who lives in Austin, Texas, wrapped the dress in “like, probably, six pounds of Bubble Wrap.”

The buyer, Heidi Cundari of Thunder Bay, Ont., says she opted for a used dress to keep costs down. She searched several preowned wedding dress websites before she fell for Rhodes’ tulle and organza gown.

“It seemed wasteful to spend thousands of dollars on a dress for one day,” she says.

Dresses listed on Once Wed take about six months to sell and go for an average of about $1,600, says Once Wed founder Emily Newman. She says more women are listing their dress for sale before they even get married, so they can ship the dress out once the ceremony is over.

Some sites have seen their popularity soar recently. Still White, for example, says sellers earned $500,000 through the site in the past month, up 50 per cent from the same time last year.

“Modern brides are less sentimental, more budget savvy, eco-friendly and are comfortable making large purchases online,” says Still White’s co-founder and CEO Bruno Szajer.

Rhodes says she did hold on to two keepsakes: Her veil and belt, which she says her future children are more likely to wear than her dress.

Cundari, meanwhile, says she plans to keep the dress and not try to sell it again. Last month she sent pictures of her wedding to Rhodes, so she could see the dress in its second trip down the aisle.

“We kind of forged a long distance friendship,” Cundari says.

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Contact Joseph Pisani at http://twitter.com/josephpisani

Joseph Pisani, The Associated Press

by Canadian Press

Texas bride’s wedding dress goes down the aisle again in Thunder Bay, Ont.

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