It’s time for Kamloops to ratchet up recruiting in the Lower Mainland

May 25, 2018 | 1:42 PM

IF THE LOWER MAINLAND hasn’t heard all about Kamloops by now, someone isn’t doing their job.

Kamloops has a number of agencies dedicated to turning the spotlight on our fair city.

Tourism Kamloops is the most obvious one trying to attract visitors, and Venture Kamloops is another, tasked with drawing businesses who wish to relocate or set up satellite offices here.

But anyone who recruits to the city, like Thompson Rivers University or Interior Health or a wide variety of private businesses, should be paying attention.

Now is the time to ratchet up your work in the Lower Mainland.

If we are of the general belief that growing our city is good because it grows the tax base and provides a new diversity of opportunity for our citizens, then it’s time to strike while the iron is hot.

And the iron has never been hotter than it is right now in Metro Vancouver.

Thousands upon thousands of young Vancouverites are practically begging for a good reason to leave.

They have been completely priced out of their hometown, one of the greatest cities in the world, and they are looking for a new place to hang their hats; one that hasn’t seen the same impact from the affordability crisis.

Kamloops is close enough that their beloved coast is within a morning’s drive, but far enough that it’s not being scorched by the overheated housing economy.

And despite all the naysaying, the Kamloops economy is doing very well right now.

Almost all economic indicators for the city and region are very positive, and have been for years.

Recruiting agencies have divided their attention between Vancouver, Alberta, the United States, Europe and Asia for a long time.

I think it’s time, at least in the next few years, to put all of our eggs in one basket: a full-court press on the Lower Mainland.

If Kelowna is Calgary west, why can’t Kamloops become Vancouver north?