Save-On-Foods starts sale of B.C. wine in Sahali store

By Doug Collins / Adam Donnelly
October 7, 2016 - 6:05am Updated: October 7, 2016 - 5:23pm

KAMLOOPS — After a turbulent back-and-forth with Kamloops city hall, Save-On-Foods has finally opened its wine section at its Sahali store.

The grocery giant had a hard time getting a variance to allow wine on its shelves passed by Kamloops council, which was split on the issue.

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Overwaitea Food Group President Darrell Jones says there's a reason Save-On-Foods fought to open this store.

"We stuck with this because we knew this is what our customers wanted, and when you focus your business on what your customers are looking for, usually that works" says Jones. "Because what your customers want  is usually what the community wants, and I think to the credit of the Council in Kamloops, they came to the same conclusion as we did, and we're pleased that we ended up where we are."

Jones says this becomes the eleventh Save-On-Foods store in BC to offer BC VQA wine. 

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