(CFJC Today/File photo).
SHARE IT FORWARD

Save-On-Foods’ ‘Share It Forward’ program filling local food banks

Jun 15, 2021 | 4:33 PM

KAMLOOPS — For the fourth year in a row, and the second amidst the COVID-19 pandemic, Save-On-Foods and Western Family are teaming up and asking Western Canadians to help them “Share It Forward” to support those most vulnerable.

The annual “Share It Forward” program sees 50 per cent of net proceeds – up to a maximum of $300,000 – from all Western Family products sold at any Save-On-Foods, PriceSmart Foods and Urban Fare locations go towards local food banks. The goal for 2021 is to raise $300,000 which would bring the total of four years of “Share It Forward” to more than $1 million.

“It’s more important than ever that we, as Canadians, come together to support our neighbours during this crisis,” Save-On-Foods President Darrell Jones said. “Local food banks play a critical role in our communities, and with the Share It Forward campaign, it’s easier than ever to support the great work they do every day.”

Every year, Save-On-Foods donates food and consumer goods worth more than $3 million to local food banks, along with hundreds of thousands of dollars in cash raised through community and store fundraisers.

“Save-On-Foods is a longstanding, trusted donor partner of Food Banks B.C., and a huge supporter of food banks across Western Canada,” Food Banks B.C. Executive Director Dan Huang-Taylor said. “We are honoured to be involved in their Share It Forward event once again. Food insecurity has further impacted so many people over this past year, so these funds are especially vital.”

Western Family supports more than 1,000 local producers and suppliers on its more than 2,800 products on the shelf.

“Share It Forward” runs from June 17 to 23, 2021.