Nike Announces New Label with Drake

Nike has announced a new sub-label with Drake entitled NOCTA — which is a nod to his “nocturnal creative process.” Drake said about the new label, “This moment is full circle for me. I mean, growing up Nike was everything. It felt like every shoe I wanted, every athlete I liked, everything I owned was Nike.”

He added, “It didn’t mean anything unless it had a Swoosh.”

The line will be released on December 18th.