Image Credit: Joanne Hammond

By Simon Little / Global BC

Apology

Barkerville apologizes for ad ‘making light’ of epidemic that devastated First Nations

Jul 6, 2020 | 2:23 PM

BARKERVILLE, B.C. — A tourist attraction that offers a window into B.C.’s gold rush history is apologizing over an ad campaign that makes light of the pandemic.

The advertisement for Barkerville Historic Town and Park reads: “Surviving pandemics since 1862.”

The ad caught the attention of several historians and archaeologist Joanne Hamond, who took to social media on Friday pointing out that “in 1862-3, a smallpox epidemic spread by miners bound for the Cariboo killed over 60 per cent of Indigenous people in B.C., making way for the settlement and exploitation of unceded lands that continues today.

On Saturday, Barkerville, which is about an hour east of Quesnel, issued a public apology, saying that the intent of the ad had been to let people know about social distancing measures in place, making it safe for tourists to visit.

Barkerville reopened in June with an occupancy of 200 visitors, by reservation only.

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“We see now that our choice of words could be interpreted as Barkerville making light of one of the darkest chapters in the history of the Indigenous peoples of British Columbia,” wrote Kate Cox, Barkerville’s CEO.

“We did not mean to appear as though we were celebrating disease, nor the devastation caused by historical epidemics. We acknowledge that we have inadvertently done just that, and unequivocally apologize for our error.”

Cox goes on to say that Barkerville makes an effort to raise awareness about the legacy of the smallpox epidemic.

She says the attraction is now in the process of talking with Barkerville’s Indigenous interpreters and regional partners “about the ad and how we might now use our mistake as an opportunity to engage in a broader, more uncomfortable conversation.”

Global News has requested comment from the local Lhtako Dene First Nation and the Tsilhqot’in National Government.