“NO LIMIT!” is the new brand slogan.
USJ Marketing Director Ayumu Yamamoto says… If Disney is the dreamworld then USJ is the wake world where we will energize you and make you feel alive 
#SuperNintendoWorld
Charlie XCX Jumps into Nintendo World
Jan 15, 2020 | 5:32 AM
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Charli XCX and Galantis teamed up to create a fun theme song for Japan’s Super Nintendo World, which is set to open at Universal Studios Japan this summer.
The song, “We Are Born to Play,” was released as a music video previewing the park and its connection to Super Mario, with Charli XCX hanging out with Toad on top of Peach’s castle.
Super Nintendo World will launch at Universal Studios Japan in Osaka ahead of the summer Olympics, which kick off in Tokyo in July.
The video also announces a forthcoming smart watch that will allow users to bring real-life activity metrics into mobile platform Nintendo games.
Wearable wrist bands called the “Power Up Band” will make you feel like you’re part of the game world 
You can collect digital coins and compete with others 
