Kesha’s Launching New Makeup Line

Kesha has a “rainbow” inspired makeup line coming out. The singer revealed her new collection will be called Kesha Rose Beauty and will feature her “favorite bright, insane rainbow- and earth- and nature-inspired colors.”

She said: “I actually have a makeup line coming out called Kesha Rose, and it’s all my favorite bright, insane rainbow- and earth- and nature-inspired colors. I don’t even really like using the word ‘beauty’ because it’s more about expressing yourself. It’s about redefining what beauty means to you. Beautiful is happiness and happiness is beautiful, so that’s what I am trying to encourage with the makeup line and with the record.”

The 32-year-old singer bases her makeup looks on her “floating aura,” which she says changes from day to day.

She added: “Quite frankly, I feel like I am just a floating aura and my aura changes colours from day-to-day, and I want to be able to express that with my [makeup]. It’s not about feeling perfect or trying to look perfect or perfectly symmetrical or anything like that, it’s about being happy and having fun. So, I want people to play with it and have fun with it and hopefully feel like they’re expressing their auras and souls through makeup and not so concerned with looking like some perfectly symmetrical, filtered Instagram thing.”