Selena’s New Phenom Lux
Selena Gomez has revealed her first collaboration as brand ambassador for Puma. The singer debuted the shoe, called the Phenom Lux, on Puma’s Instagram Story. It features gold details, a cutout design and a gold removable ankle chain. A set of socks with a sheer panel design will also be available to complete the look.
“I got to design every single part of it,” Selena says. “I wanted a shoe that was super clean, I’m very into sneakers with my dresses, with my outfits, everything. And I added this cute little charm, because it’s something I used to do when I was younger.”
A portion of the proceeds will benefit the Lupus Research Alliance. Selena received a kidney transplant last summer after struggling with the disease.
“It’s been really fun to work so closely with Puma on the design of this shoe,” she says. “I’m also proud to partner with them in helping to affect lives and bring attention to a cause that is very important to me personally.”