BlackBerry launches new smartphone with emphasis on beefed-up security
TORONTO — In a bid to once again make its struggling hardware business profitable, BlackBerry is launching a new smartphone billed as the most secure Android device available.
The company announced the launch Tuesday of the DTEK50, a phone it hopes will appeal to “everyone” due to the insidious threat that mobile security risks now pose to the public at large.
“We feel that customers today, certainly businesses and consumers, are beginning to understand just how important security is when it comes to their smartphone,” said Alex Thurber, senior vice-president of global device sales, during a webcast from BlackBerry’s headquarters in Waterloo, Ont.
Everyone should be aware of security and privacy, whether they’re the CEO of a Fortune 500 company or a parent, he said.