Wildfire sparks decline in tourism business in Big Sur
BIG SUR, Calif. — Lodge managers and cafe owners along California’s dramatic Big Sur coast were looking Friday at a summer of jittery guests and cancelled bookings after fire officials warned that crews will likely be battling a wildfire raging in steep, forested ridges just to the north for another month.
Big Sur establishments were already reporting as much as a 50 per cent drop in business, said Stan Russell, executive director of the chamber of commerce. That’s even though the only signs of the blaze were fire trucks and an occasional whiff of smoke along the famously winding and scenic Highway 1.
Normally, this time of year “is when everybody really runs at 100 per cent,” Russell said about tourism in the area. “This is when we make our money.”
The week-old blaze a few miles north of Big Sur had been blamed for one death, that of a bulldozer operator working the fire line. The fire has destroyed 41 homes and burned 48 square miles (124 square kilometres).


