Puma & Selena Gomez

Selena Gomez is the star of the new Puma campaign.

The 26-year-old singer is part of the brand’s California Exotic Women’s 2018 campaign, which launched yesterday.

The shoes drop in selected sneaker boutiques, Puma.com and Puma stores worldwide on August 2nd.

In the campaign images, Selena is pictured wearing the California Exotic shoes. Additional California designs are reportedly in the works as Puma looks to capitalize on the style’s fashion comeback.