Maria Carey announces “The Mariah Experience” in NYC

To celebrate the November 16th release of her 15th full-length album Caution Mariah Carey will host an innovative and immersive activation, “The Mariah Experience,” in New York from November 16th through December 4th. It takes over Sony Square NYC at 25 Madison Avenue.

The Mariah-themed space includes Instagrammable photo sets, multimedia displays, memorabilia and a pop-up shop.

Mariah will be hosting the interactive installation on opening night at 7:30 p.m. [ET], where she will be personally signing copies of her new record. Fans may purchase it at Sony Square NYC that day beginning at 10 a.m. [ET]. While supplies last, purchase grants one wristband to access the signing. Wristbands will be limited to a first-come, first-served basis.