MADD Kamloops unveils new Campaign 911 signs to combat impaired driving

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Driving while impaired by alcohol, drugs or another substance could lead to a collision that could lead to someone getting injured or killed.

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“If you see a driver you suspect is impaired, call 911,” added Lisa Lizzi-Davidson, MADD Kamloops Chapter Lead. “Campaign 911 reminds everyone that impaired driving is an emergency situation. A simple phone call could prevent a crash, save a life and help get a dangerous driver off the road.”

Impaired driving could look like any of the following signs:

• Swerving or drifting within a lane.
• Crossing the centre line or shoulder.
• Driving significantly below or above the speed limit.
• Braking or accelerating for no clear reason.
• Nearly hitting another vehicle, pedestrian or object.
• Making unusually wide turns or driving unpredictably.
• Ignoring traffic signals or road signs.

MADD Kamloops said you should do the following if you suspect a driver may be impaired:

• Keep a safe distance and focus on your own driving.
• Activate dash camera if available.
• If you can safely do so, note the vehicle’s license plate, direction of travel, make, model and colour.
• Tell police what you observed, including specific driving behaviours and where you saw them.
• If you have a passenger, ask them to make the call and provide information.
• If you are driving alone, pull over somewhere safe before calling.

The City of Kamloops has also partnered on the initiative.

“The City of Kamloops is proud to support MADD Kamloops and the Kamloops RCMP Detachment by helping bring Campaign 911 signage to our community,” said Deputy Mayor Stephen Karpuk.

“These signs are a visible reminder that everyone has a role to play in road safety. By working with our partners to host and install them in key locations, we are helping share an important message while ensuring enforcement remains in the hands of RCMP officers.”

According to ICBC, an average of 65 people die in impaired driving collisions across the province each year, making up a total of 21 per cent of all fatal crashes.