Carrie Underwood Launches New Wellness Brand With Daily Nutrition Products

Carrie Underwood has launched HiNote, a wellness brand targeting women seeking accessible daily health routines through movement, nourishment and community. “Health and wellness have always been such an important part of my life,” Underwood stated, explaining the brand addresses women’s needs to “care for ourselves while still showing up for everything else our busy lives demand.” The debut product, HiNote Everyday Energy Daily Nutrition Drink Mix, contains 20 grams of protein, 15 grams of clear whey, 5 grams of collagen, plus fiber, 13 fruits and vegetables, superfoods, greens and vitamin B without added sugar or caffeine. Three flavors are available: Berry Medley, Juicy Peach and Strawberry Lemonade, sold on HiNote.com. Underwood’s fitness app fit52 is rebranding as HiNote Life, featuring her guided workouts, recipes, food tracking and community support.