AI renderings of three potential iconic structures in Kamloops. (Image Credit: Tourism Kamloops)

By Michael Reeve

NEW TOURISM ATTRACTION

Tourism Kamloops fixes costs, eyes potential sites for trio of proposed iconic structures

Feb 19, 2026 | 4:21 PM

KAMLOOPS — Tourism Kamloops is another step closer to bringing a new feature attraction to the city.

Tourism Kamloops had previously created three business cases for potential investment, including a Nordic spa that could cost between $8 and $12 million, an iconic tower with a $20 to 25 million price tag, and skywalk totaling between $5 and $8 million.

With those plans now costed, Tourism Kamloops says the next step is to attract developers.

“In theory I would say we almost are shovel ready,” said Nic Zdunich, Tourism Kamloops’ destination development manager. “What we’ve done in the last three months is we’ve talked to different land owners in the area of Kamloops. And when developers reach out what we are trying to do now is connect some of those dots.”

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“When somebody says we want to build out this attraction, if we have land that we think is suitable for that, we are going to connect the developer with the land owners.”

By building an iconic structure, Tourism Kamloops is looking to diversify the type of attractions available in Kamloops, which currently sees visitors come for golf, hiking, biking and other outdoor activities. 

The idea has received buy-in from the city, with tourism placed as a key priority in the Official Community Plan, helping to ensure the development process moves forward smoothly.

“We sort of launched this campaign back in November and then we have had a variety of different people ask what is the possibility,” Zdunich added. “Something really successfully that we have recently done is advocate in the Official Community Plan that there is a tourism section built in, so we are actually ready to start streamlining some of these processes alongside the city.”

“It’s been about a two year process but we’ve sort of created a perfect storm. and now it’s just connecting those last few dots to get shovels in the ground essentially.”