Bad Bunny And Olivia Dean See Massive Streaming Gains After Grammy Wins

Bad Bunny‘s Grammy success has generated a remarkable streaming surge for the Puerto Rican music superstar. His catalog earned nearly 36 million U.S. streams on February 2, up 117% from the previous Monday. Benito’s recent album, Debí Tirar Más Fotos, gained 240% in streams after winning Album of the Year, the first Spanish-language album to claim the Grammy Awards’ top prize. The album’s title track, “DtMF,” nearly quadrupled its streams to over 2.7 million, a 273% jump. Olivia Dean also benefited significantly from her Best New Artist win, with her catalog reaching 14.9 million streams on February 2, up 65% from the prior Monday. Her hit, “Man I Need,” climbed 67% to 2.7 million streams and rose to No. 3 on the Billboard Hot 100 chart. Other Grammy winners including Kendrick Lamar, Billie Eilish, and Justin Bieber also experienced substantial streaming boosts following Sunday’s ceremony.