Matthew McConaughey Trademarks ‘Alright, Alright, Alright!’ To Protect Against ‘AI Misuse’

Matthew McConaughey obtained eight trademarks to protect against unauthorized AI use of his voice and likeness. The U.S. Patent and Trademark Office approved a sound mark for his “Alright, alright, alright!” line from 1993’s Dazed and Confused in December 2025, after attorneys applied in December 2023. Additional trademarks cover video clips and audio phrases including “Just keep livin’, right?” followed by “I mean” and “What are we gonna do?” The registration describes the catchphrase as “a man saying ‘ALRIGHT ALRIGHT ALRIGHT’, wherein the first syllable of the first two words is at a lower pitch than the second syllable.” The strategy provides federal court standing beyond state publicity rights. “We have a tool now to stop someone in their tracks or take them to federal court,” said attorney Jonathan Pollack.