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Local liquor sales shifting with Buy Canadian movement

Mar 11, 2025 | 4:34 PM

KAMLOOPS — Government-owned liquor stores have again pulled American-made products off their shelves in response to the ongoing tariff dispute between the U.S. and Canada. For privately-owned shops, the focus is on encouraging customers to buy local.

In BC, private liquor stores can only purchase stock through the government-controlled BC Liquor Distribution Branch so, for Rob Wiggins, owner of Pogue Mahone Irish Alehouse and Liquor Store, products currently on the shelves, including American-made drinks, have already been bought and paid for by a Canadian business. After those items sell, it’s unclear whether they’ll be restocked.

While there is U.S. product still on the shelves in many privately-run shops, Wiggins says the business is already moving to enhance its Canadian-made options.

“We’ve got the directive from the BC government that it is not purchasing U.S products right now so that supply chain is going to empty out and like I say, once it’s gone, it’s gone,” says Wiggins. “Who knows if that’s going to change tomorrow, but as of right now, that’s what we’ve been told.”

Wiggins says there’s a lot of confusion about what the impact the U.S. tariff threat will have, but recent buyer behaviour has shown a noticeable increase in the demand for Canadian, B.C., and locally-made drinks.

“That demand for local products has always been growing anyways, so this is just something that pushes it forward a little bit more and helps local producers,” adds Wiggins.