Tory MPs beat Liberals, NDP on online engagement, study finds
Mar 11, 2025 | 4:02 AM
OTTAWA — A new study from McGill University has found Conservative MPs far outpace their Liberal and NDP counterparts in online engagement.
In 2024, online posts from federal Conservative MPs garnered 61 per cent more engagement—likes, shares and comments—than both Liberal and NDP MPs combined.
The report says part of what’s driving that is that Conservative voices are being amplified on X, the social media platform owned by Elon Musk, a key ally of U.S. President Donald Trump.
The report from McGill’s Media Ecosystem Observatory found engagement with Conservative politicians on X increased 52 per cent since Musk took over the platform, previously known as Twitter.
