Lemonade Day invites Kamloops residents to support local young entrepreneurs

The program had more than 20 stands around Kamloops in its inaugural year, and has grown to 35 for this year’s event.

Standard Office Space Marketing Manager and mother of two participants in Lemonade Day Lou Bowers said the youth participants have been fast learners.

“I put on a marketing workshop for some of the participants, and those kids have really great ideas already. One of the kids told me all about what a hook is and how to use it to bring people in,” said Bowers.

“Marketing is letting people know what you’re selling and letting them decide whether they want to buy it and if the answer is no, then it’s okay and it’s not necessarily you. It’s about giving people the decision and not taking it personally.”

Brown-Binns said the money raised will go to the youth running the stands.

“At the end of the program, we encourage all of the participants to submit their business results and that’s how we track everything and it’s how we learn what they’re putting their profits to. They encouraged to save some, spend some and give some,” said Brown-Binns.

“They all set goals at the beginning. Some are saving for fish tanks, family trips, or bikes. They’re encouraged to also donate to a local organization or charity.”

You can find a map of all 35 stands across Kamloops here and you can watch the full interview with Brown-Binns, Bowers and youth participant Gus Scott here.

by Elora McCormack

Lemonade Day invites Kamloops residents to support local young entrepreneurs

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