Canada's Jonathan David (10) and Morocco's Neil El Aynaoui (24) battle for the ball during the World Cup round of 16 soccer match between Canada and Morocco in Houston, Saturday, July 4, 2026. (AP Photo/Ashley Landis)
Numeris: 77% of Canada saw FIFA men’s World Cup; average viewer watched 15 hours
Jul 23, 2026 | 1:35 PM
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The 2026 FIFA men’s World Cup was the most-watched edition of the international soccer tournament in Canadian history, according to an audience measurement organization.
Numeris says that 77 per cent of Canada watched the tournament at some point this summer, up from 71 per cent in 2018 and 68 per cent in 2022.
The number of hours watched was also up over the previous two tournaments in Russia and Qatar, with the average viewer taking in 15 hours of matches.
Canada’s men’s national team was eliminated from the tournament with a 3-0 loss to Morocco on July 4 in the Round of 16.
