Bad Bunny’s Super Bowl Halftime Show Breaks Global Viewership Record With Over 4 Billion Views

Bad Bunny‘s Super Bowl halftime performance achieved a historic milestone, reaching 4.157 billion views within 24 hours across all platforms. The NFL, Roc Nation, and Apple Music announced on Monday (March 2) that the record-breaking figures include global broadcast numbers plus views on YouTube and across all social media platforms. Nielsen Big Data + Panel reported 128.2 million viewers watched the live U.S. broadcast, making it one of the most-watched Super Bowl performances ever. Only Kendrick Lamar‘s 2025 show, which drew 133.4 million viewers, surpassed Bad Bunny’s numbers. Following his performance and Grammy win for Album of the Year, Benito’s song “DtMF” reached No. 1 on Billboard Hot 100, his first solo chart-topper. His recent album, DeBÍ TiRAR MáS FOToS, also returned to the top of the Billboard 200. The Puerto Rican music superstar recently set another record with his first ever Australian concerts, drawing nearly 89,000 fans across two sold-out shows at Sydney’s ENGIE Stadium over the weekend, breaking an attendance record for the venue.