Snoop Dogg Carries Olympic Torch Through Italian Streets As Team USA’s First Honorary Coach

Snoop Dogg carried the Olympic torch through Gallarate, Italy on Wednesday (Feb. 4) ahead of the start of the 2026 Winter Olympics in Milan and Cortina. The rapper wore a white Team USA tracksuit with “Coach Snoop” on his pants while bearing the flame. “I’m showing peace and love and it’s an honor to have this torch in my hand right now,” Snoop said. “I want to spread a whole lot of love to the athletes, to the people of Italy, to the whole world right now. Because that’s what the Olympics is all about. Spread peace and love from the D-O-dub.” Snoop makes Olympic history as Team USA’s first honorary coach for the 2026 Milano Cortina Games. He also returns as NBC’s special correspondent after his memorable 2024 Paris Games coverage. The opening ceremony will air live at 2 p.m. ET on Friday (Feb. 6) on NBC and Peacock.