File photo (Image credit: CFJC Today).

By Aaron Schulze

Transit Bus Advertising

Kamloops DPAC calls for restriction of ‘anti-choice’ advertising on transit buses in light of pro-life ad campaign

Nov 6, 2025 | 6:34 AM

KAMLOOPS — The District Parent Advisory Council (DPAC) for School District 73 (SD73) is calling a pro-life advertising campaign on Kamloops transit buses “anti-choice political advocacy.”

The local DPAC says a student in SD73 told their parent about the advertisement from the Kamloops Pro-Life Society on a city bus last week.

In a news release issued Tuesday (Nov. 4), DPAC is calling for SD73, the City of Kamloops and BC Transit to restrict student exposure to anti-choice advertising.

DPAC cited a social media post from the Kamloops Pro Life Society in March 2025 that said the group’s target audience was students at high school and Thompson Rivers University.

DPAC notes SD73 coordinates transportation in urban areas with public transit services and provides financial assistance to families who require it. It adds SD73 has policies regarding student transportation and advertising to students that includes messaging related to “contemporary social or political causes.”

Looped In

LOOPED IN WITH NIKKI OMEN: December 11, 2025

3h ago

TWO & OUT

PETERS: With Conservatives' constant infighting, Eby may as well have super-majority

5h ago

ONE MAN'S OPINION

COLLINS: William has taken care of it already

6h ago

“Allowing BC Transit and Lamar Advertising to display these ads in City of Kamloops buses that operate as school specials or are used by the district to transport students where no school bus is available, does not meet the district guidelines put in place to protect students,” said DPAC Chair Bonnie McBride. “Parents expect that our district will consider their duty of care for children’s wellbeing at all times. When the district funds, coordinates or substitutes district-owned services as part of a student’s school day by directing families to use public services or spaces, the district has a responsibility to ensure that environment meets the standards parents have been told are upheld for the children.”

Alix Dolson, agency coordinator for the Kamloops Sexual Assault Counselling Centre, says pro-life messaging can have lasting developmental and psychological impacts on students.

“The Kamloops Pro-Life Society’s advertisements are not simply ‘a difference of opinion’; they spread harmful misinformation that distorts young people’s understanding of consent, autonomy and reproductive health,” Dolson says. “BC Transit and the school district have a responsibility to ensure that public spaces used by students are free from content that endangers their well-being. Children and youth deserve protection from manipulative campaigns that seek to instill guilt and confusion about their own bodies and rights.”

According to DPAC, the ads placed in 30 transit buses in Kamloops are scheduled to remain up until May 2026.

CFJC Today contacted the Kamloops Pro-Life Society on Wednesday for comment.