
East Kamloops BIA names executive director; running survey to better understand local challenges and opportunities
KAMLOOPS — A third business improvement association (BIA) is now operating within the city of Kamloops. The East Kamloops BIA is joining the north shore and downtown associations, helping advocate for local business owners from a unified voice. The new East Kamloops BIA includes the areas of Valleyview, Dallas and Campbell Creek. The association has selected their inaugural executive director and are looking to hit the ground running this summer.
The role of business improvement associations has changed over the past several years, expanding well beyond simple marketing and promotion.
“We are now looking at community safety initiatives, we are looking at advocacy at the government level, and we are looking at economic development and social development as well as infrastructure improvements,” said Clare Warner, East Kamloops BIA Executive Director. “So BIA’s really across the board are facing a variety of different challenges and none of those are exclusive.”