ROTHENBURGER: What should Kamloops build as a really ‘iconic structure’
TOURISM KAMLOOPS wants to build an “iconic structure” for Kamloops. It just doesn’t know what it will be yet. Or where it will go.
But the tourism agency wants to study it. It’s a little like the old Seinfeld episodes about creating a TV series about nothing.
According to Tourism Kamloops, an “iconic structure” would “enhance the city’s competitiveness in comparison to emerging attractions” in other areas. It would “attract external investments, thereby benefitting both residents and tourists.”
The very word “iconic” is overused these days, much like “unprecedented.” Something that’s iconic is supposed to be unique, famous, symbolic. Scoring tickets for a Taylor Swift concert is not iconic.