Image credit: Pattison Media

By CFJC Today

PATTISON MEDIA

Kamloops-based Pattison Media Ltd. announces purchase of Western Media Group

Aug 30, 2023 | 9:15 AM

KAMLOOPS — Pattison Media Ltd., (PML) is pleased to announce their purchase of Western Media Group (WMG), a leading marketing solutions company, based in Vancouver, BC.

This proudly Canadian, independent media marketing firm has carved a niche as a solutions-based expert in the Canadian advertising world. They have built their reputation as a nimble and collaborative partner, focusing on finding the right-sized solutions to media, advertising, and marketing challenges.

WMG Founder, David St. Laurent, “Since our launch in 2008, the vision of Western Media Group has always been to be a complete media solutions provider for our agency and direct customers. Joining the Pattison Media family helps us complete this vision and positions WMG for continued growth, well into the future.”

“I have been affiliated with Pattison Media and The Jim Pattison Broadcast Group for over 35 years and have long known that the values of WMG align well with the Pattison organization. Integrity, service, and exceptional work are all hallmarks of Pattison Media, the same values that we strive for in our company”.

Pattison Media President, Rod Schween, states, “We look forward to continuing the vision and complete media service that WMG has built their reputation on and welcome this opportunity to compliment our offerings to our current and future clients.”

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Schween went on to say, “We’re confident that this acquisition will benefit the Western Canadian advertising industry as a whole and will allow PML to continue growing our multi-platform solutions. Our history has been built on acquisitions and diversification and this purchase is an important next step in broadening our digital marketing reach while building on our overall company strategic plan.”

David St. Laurent, will continue working at WMG, supporting President, Marc Brasset, during this transition.

Editor’s Note: CFJC Today is a division of Pattison Media, which is part of the Jim Pattison Group.