Lake Louise still a possible site for future men’s downhills, says Alpine Canada CEO

The world governing body of skiing and snowboarding (FIS) is amenable to that, Alpine Canada’s CEO Therese Brisson said Sunday following a women’s super-G in Lake Louise.

“That’s the plan we’re working toward,” Brisson said.

FIS is expected to finalize the 2023-24 calendar by February, she said.

Lake Louise could remain Canada’s venue for men’s downhills in the future, but not without alterations to its logistical and financial operations, she said.

“We have to change the way we operate if we’re going to be successful,” Brisson said. “This was a great event and this is a great community with support from the resort and the hotel.

“There are challenges to the operating model. Big challenges. Challenges that if we don’t get on top of, I have to bring the (ski) team home in January, and we just can’t do that right?”

Operating within footprint limitations set by Parks Canada, plus the resort’s isolation requiring the race workforce and fans to travel there from outside the park, are among the issues.

Races don’t draw more than a couple hundred fans to the finish area and many of them are recreational skiers taking a break from runs.

“The lack of a local volunteer base is a significant problem, a half-a-million dollar problem,” Brisson explained. “We deliver the construction of the course, so the net crew and the building of the course is another almost half a million dollars. The cost to blow snow here at this resort is $400,000.

“Then you add on the cost of inflation we’ve had and unfavourable currency impact on international advertising and broadcast revenue, it becomes a challenge.”

The former Canadian Olympic women’s hockey team defender compared the situation to renting a rink, but also having to buy an ice resurfacing machine and pay someone to install ice.

“The FIS would love to be here next year,” Brisson said. “All the athletes would love to be here next year because it’s probably one of the best athlete experiences on the tour. They all seem to love it, but somebody has to pay for it.”

A men’s downhill in Beaver Creek, Colo., traditionally follows Lake Louise, which keeps travel compact in the same time zone for athletes.

The women’s downhill in Lake Louise hasn’t had an adjacent North American race. The next women’s downhills are Dec. 12-14 in St. Moritz, Switzerland.

The Canadian women’s ski team currently has more women contending in the tech events of slalom and giant slalom than downhill and super-G, although Marie-Michele Gagnon of Lac-Etchemin, Que., posted a career-best eighth in what might have been the last women’s World Cup race Sunday in Lake Louise.

“It’s for sure sad to lose a race here, but we’re gaining some races in Mont-Tremblant and that’s a big plus,” Gagnon said.

“I think we’re going to have a huge fan base in Mont-Tremblant in Quebec. You see this crowd here, it’s such a nice place to come to, but it’s hard to get to and there’s nobody. There’s nobody that comes here.

“Hopefully we can find a solution to give people the love of ski racing in a different way.”

Brisson feels there is willingness to make Lake Louise continue to work as a World Cup stop.

“I’m optimistic we’ll be able to land on the business transformation and changes that need to happen,” she said. “All the stakeholders, I’m pleased to say, want to have a race and are open to change and transformation, which is going to be required.”

This report by The Canadian Press was first published Dec. 4, 2022.

Donna Spencer, The Canadian Press

by Canadian Press

Lake Louise still a possible site for future men’s downhills, says Alpine Canada CEO

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