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By Doug Collins

One Man's Opinion

COLLINS: Increased use of social media a big change in election campaigns

Aug 26, 2022 | 5:30 AM

AS TECHNOLOGY HAS GROWN, candidates for election have more and more tools to add to their arsenal in reaching out to potential supporters.

With only two weeks left to declare their intention to seek a political seat in the October 15th election, only the highest profile candidates would have a chance to reach enough voters at this stage of the game.

If the Armchair Mayor or someone like Terry Lake decided to run, they might be the exception.

Even those who have declared their intentions have done little to make themselves known. I know some of them are having little coffee parties, some are knocking on doors, using lawn signs, and other forms of traditional electioneering. But few are taking full advantage of social media, perhaps the most powerful new tool since the last election.

Most candidates have their pages, and you can go to them to find out the basics of the campaign. But in my opinion, Sadie Hunter is head and shoulders above the other candidates in the best way to use social media.

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I scroll through my feeds, and out pops a message from Sadie directing me to her website, giving me a chance to ask her questions about her platform, telling me where she is having her next social event (and she’s had some pretty creative events so far), and giving us plenty of opportunity for recognition election day.

In second place is Nancy Bepple, seeking to regain a seat around the council table. She too is pushing her message out there.

These comments are made solely from spending a lot of time on social media recently. I am not suggesting these candidates will win because the competition is tough. But based on what I have seen, they are certainly doing a great job using the tools they have available, and that can’t do them anything but good on October 15th.

There are a number of candidates who have declared their intention to run who have done absolutely nothing to let us know what they stand for. For them, it’s almost too late.

I’m Doug Collins and that’s One Man’s Opinion.

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Editor’s Note: This opinion piece reflects the views of its author, and does not necessarily represent the views of CFJC Today or Pattison Media.