
ROTHENBURGER: Change of name for BC Liberals will accomplish little
WILL A CHANGE in the name of the BC Liberal Party usher in a new era of popularity for the party? I doubt it.
It’s no big surprise that party members attending a convention in Penticton this past weekend voted to start a process for coming up with a snazzy new, yet-to-be-decided name. But what will it accomplish?
Party names are seldom changed just for the sake of change. Occasionally, there’s good reason, such as when parties merge. A new name was in order, for example, when the Canadian Alliance, formerly the Reform Party of Canada, joined forces with the federal Progressive Conservatives and became the Conservative Party of Canada.