Kamloops (Image Credit: CFJC Today)
MEMORIAL CUP 2023

Kamloops expected to see major economic boost from 2023 Memorial Cup

May 30, 2022 | 5:02 PM

KAMLOOPS — For the first time since 1995, the City of Kamloops will host Canada’s national major junior hockey championship.

Dan MacKenzie, president of the Canadian Hockey League (CHL), announced from the Sandman Centre Friday (May 27) that the city will host the 2023 Memorial Cup.

The four-team, round-robin tournament is expected to bring in thousands of tourists — as well as millions of dollars.

Kamloops Mayor Ken Christian says the city will thrive as it hosts an event this size.

“We estimate the value of winning that bid to be between $12 million and $14 million for the city of Kamloops — so that’s big. And there’s a lot of less tangible pieces in terms of the publicity that we get by this being a nationally-broadcasted event. The impact that might have on subsequent tourism is unknown but Kamloops is known to be Canada’s Tournament Capital.”

Although the impact won’t be felt until next year, the hospitality industry is likely to see a major bump in foot traffic.

Bryan Pilbeam, Chair of the British Columbia Hotel Association, says local hotels could see rooms completely booked.

“Huge demand obviously for rooms — we’re seeing that already. People are looking for both groups and companies you know we’re going to have NHL scouts around here that are going to come across from North America, fans that are going to be here, families — it’ll be a great way to show off Kamloops.”

Pilbeam added that since the tournament will take place over more than a week, all businesses should see plenty of tourists.

“Events like this are great for hotels but they’re also great for restaurants, great for stores, gas stations, bars — you know, everyone in town really benefits from it from a revenue standpoint. We’re super excited for it and we just think it’ll be an amazing event,” Pilbeam adds.

Mayor Christian added that about $900,000 in upgrades will need to be made to Sandman Centre.

He says the city’s impact will go far beyond the economy, ticket sales and hotel stays.

“Spring of 2023 is going to be rocking in Kamloops I’m excited for the city, the business community and I’m excited for sport.”

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