John Howard Society changes name, partners with Vancouver-based Connective
KAMLOOPS — The Kamloops-based John Howard Society of Thompson Region (JHSTR) has announced a name change to align with the Vancouver-based social agency Connective.
Connective operates services in the Lower Mainland, Fraser Valley, Northern B.C. and Yukon, and its partnership with JHSTR represents a first foray into the B.C. Interior.
In a news release, JHSTR CEO Lindsay Lord said a rebrand and refresh has been on the table for about a year.
“The discussions with our stakeholders, leadership and community were thorough and we took our time with the process,” said Lord. “Once we had evaluated each of our options, the decision was actually quite obvious. A shared brand was the most logical next step for our growing organization.”