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Sound Off

SOUND OFF: Safely bringing back our fairs, festivals, and events in 2022

Dec 15, 2021 | 9:05 AM

Every community across the province has its own unique events that people look forward to each year. Whether it’s an agricultural fair, an arts festival, or a sports tournament, these events bring us together with family, friends, and neighbours and strengthen our community spirit. They also give a boost to local businesses and our tourism industry by drawing visitors into our communities.

Although B.C. is leading Canada’s economic recovery, there is no question that the pandemic has had a serious impact on these events and our tourism industry as a whole. Now that people can once again safely enjoy their local fairs, festivals and events, our government is providing a helping hand to event organizers, with grants that will help cover their costs so they can get back up and running.

This week, we announced $29.55 million in one-time grants will be provided to over 680 local fairs, festivals, and events across the province, to help them safely resume their operations. We heard overwhelmingly from event organizers that grants, not loans, were key to keeping their doors open to the public and workers employed.

Here in Kamloops, we’re supporting a number of returning events, including the Daybreak Rotary Ribfest, Provincial Winter Fair, Kamloops Film Festival, and the Kamloops Powwow, among many others. We’re also helping Kamloops host several sporting events in 2022, including the Canada 55+ Games, the B.C. Men’s Curling Championships, and Scotties B.C. Women’s Curling Championships. In total, 19 events hosted in Kamloops are receiving grants to safely reopen.

Across the Interior, there are so many events we can all look forward to next year, including the Interior Provincial Exhibition in Armstrong, the Salmon Arm Roots and Blues Festival, the Williams Lake Stampede, SilverStar Bike Fest, Vernon 2022 BC Winter Games, and many, many more. There is truly something for everyone to enjoy.

As part of the application process for this grant program, we asked event organizers to tell us how their event benefits the community economically and socially, and to demonstrate strong local or regional support.

We heard how local events can have a positive impact on people’s mental health, by giving them a chance to connect and celebrate, which is needed now more than ever. Organizers also told us how they have forged strong relationships with neighbouring small businesses, who benefit when visitors to their events stop in for food or shopping. In turn, many businesses lend their support to help these events happen.

At their heart, communities are about taking care of each other, and the organizers we heard from showed a strong sense of community spirit. I know just how excited they are to be able to continue bringing us together next year.

Editor’s Note: This opinion piece reflects the views of its author, and does not necessarily represent the views of CFJC Today or Pattison Media.