Justin Bieber Model?

Balenciaga released it’s new ad campaign on Tuesday (Nov. 30th), starring Justin Bieber dressed like a high-fashion priest in a long black coat with a ring of keys hanging from his neck.

Both the brand and the singer shared the image on Instagram, with Bieber writing, “it’s fashion darling.”

The “Peaches” singer made his Balenciaga debut last season as the star of Gvasalia’s AW21 campaign.