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By The Canadian Press

Remembrance Day 2020

Whole Foods criticized for preventing employees from wearing poppies

Nov 6, 2020 | 8:53 AM

OTTAWA — Grocery retailer Whole Foods Market is facing sharp criticism for a policy that forbids its employees from wearing poppies.

A spokeswoman for the grocery chain says that with the exception of items required by law, the retailer’s dress code doesn’t allow for any additions.

She says Whole Foods Market supports veterans and will observe a moment of silence on Remembrance Day and donate to the Royal Canadian Legion’s poppy campaign.

The U.S.-based Whole Foods has 14 locations across Canada.

Veteran Affairs Minister Lawrence MacAulay tweeted that Whole Foods’ policy is “absolutely unacceptable” — a message the prime minister retweeted.

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Erin O’Toole, the leader of the federal Conservative party, says that the sacrifices of Canadian veterans in the past “provides the freedom for a US grocery chain to be stupid today.”