ROTHENBURGER: The pandemic will either kill newspapers or save them
THE LAST NAIL IN THE COFFIN of the community newspaper industry has a name — COVID-19. Or, the virus might prove to be its salvation. It could go either way.
Several B.C. newspapers have put their survival in the hands of readers. On Wednesday, Kamloops This Week sent out a call for public donations. The previous Friday, the Sun Peaks Independent News did the same. According to both, the response has been encouraging.
The objective is to save their print editions, that old-fashioned style of newspapers that land on your doorstep or group mail box instead of your email in-basket. They’re swimming against a tide of shutdowns that’s accelerated along with the spread of the coronavirus.
Online editions and websites were once viewed as an add-on to publishing on newsprint; now, for many papers, they’re a last-gasp option for trying to remain viable. Unfortunately, they’ve never proven to be reliable money-makers.