Sugar Ray singer Mark McGrath was allegedly hired by a woman named Cheyenne to break up with her boyfriend Bradyn via a video message that has gone viral.

There’s a website called Cameo where fans of celebrities can pay for the stars to make them a video message. Mark is available to make videos at $100 each. In the video he notes that he has never done one like this before.

“She wants you to know that you mean a lot to her,” Mark says in the video. “You mean the world to her. But she’s having difficulty staying in this long-distance relationship.” “She still wants to be friends with you, and she wants you to know, good luck on your thesis coming up – probably not the best timing, Cheyenne, when he’s doing his thesis, but I understand!” he added. Rolling Stone got Cameo to confirm that the video did come from the app.

But wait – there’s more. It seems the whole thing was an elaborate and expensive hoax.

Twitter user @SeanAppalled has come forward as the mastermind behind the Mark McGrath video, as well as a similar Cameo breakup vid featuring Anthony Scaramucci. @SeanAppalled originally ordered the Scaramucci and McGrath videos on November 10th and 12th, as confirmed via screenshots of Cameo receipts shared with Rolling Stone. Upon receiving his Cameo orders, he posted both videos to Twitter on November 16th, over a week before a separate tweet by another user containing the McGrath video went viral.

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“That video was a video I paid to have made as a joke,” @SeanAppalled told Rolling Stone. He also claims that he ordered the same Cameo message from Sonny Sandoval of the band P.O.D., but that he never shared the video outside of the app because it was “extremely f*cking awkward.”

It appears that McGrath, at least, was in on the joke. After his breakup message to “Bradyn” went viral on Monday, the Sugar Ray frontman tweeted to a fan, “Also doing real ones for the holidays my brother! ;)”