Lionel Richie Launches New Fragrance

Nov 22, 2019 | 5:47 AM

Lionel Richie has launched his first “his and her” fragrance collection called “HELLO by Lionel Richie.”

The fragrances are inspired by Lionel’s international travels and his passion for music. Each one – the women’s Eau de Parfum and the men’s Eau de Toilette, have three layers of scents that combine to produce “elegant, rich and modern aromas.”

“I’ve always looked at fragrance as a way to express yourself, so I wanted to take my creative expression one step further and decided to craft my very own fragrances,” Lionel says in a statement.

“While working through this process, I realized there are many similarities between songwriting and fragrance creation – the notes have to work together,” he adds. “I merged my own style and the embodiment of my love songs to create a fragrance collection I’m proud to share with fans and people around the world.”