Jennifer Lopez Is The New Face of Coach

Jennifer Lopez is the new global face of Coach.

“I’m so excited for this collaboration with Coach” JLo said in a statement. “It is a timeless brand that I’ve always been a fan of and the upcoming collection really speaks to my personal style – an uptown downtown mix.”

Jennifer’s upcoming campaigns will feature global advertising campaigns for leather goods, ready-to-wear and footwear and will launch in the Spring of 2020.

“Jennifer is so authentic. She’s determined and she’s an original who has followed her own path to do things her own way – she really embodies the attitude of Coach and our new campaign,” Creative Director Stuart Vevers added. “I loved when Jennifer carried the Coach Signature bags in her 2002 video All I Have. She’s from New York like Coach, which creates another authentic connection with our heritage, and I’m particularly excited about bringing Jennifer and Juergen Teller together.”