Behind the Scenes Buzz with Netflix, Nina Garcia and HBO

NETFLIX BUYS FELICITY JONES, SHAILENE WOODLEY DRAMA: Netflix has snagged the worldwide rights to The Last Letter From Your Lover, a rom-dram starring the Oscar-nominated Felicity Jones, Callum Turner and Shailene Woodley. The dual-narrative love story is based on JoJo Moyes’ best-selling novel of the same name. A release date is TBD.

HBO MAX WILL REACH 50M SUBSCRIBERS: In the first five years, HBO Max will reach 50 million U.S. subscribers, AT&T projects. “This is a product that’s going to be very different from any other product you’ve seen in the market so far,” AT&T CEO Randall Stephenson on the company’s quarterly earnings call Monday, per Deadline. “This is not Netflix, this is not Disney. This is HBO Max. It’s going to have a very unique position in the marketplace.” HBO Max is debuting as Apple and Disney also launch subscription services. Do you plan on enrolling in any of these new subscription services?

NINA GARCIA’S CLOTHES CALL TO TURN VIEWERS INTO STYLIST: Eko is collaborating with Project Runway‘s Nina Garcia on Clothes Call, an interactive show in which viewers will become Hollywood stylists. The 12-episode series will have viewers styling clients for a big event on super-tight budgets. “I’m really excited about the future of entertainment, and I think that interactive video will be widely adopted by consumers and content creators alike,” Garcia said in a statement. “I’m thrilled to be getting involved from an early stage with this series as it a great blend of entertainment and education when it comes to dressing.”

NEXSTAR CHANGES AD STRATEGY: The No. 1 owner of local TV stations, Nexstar, is shifting its approach to advertising. Instead of focusing on ratings, Nexstar will look at a “cost-per-impression” model. “This strategic move represents the next step in the natural evolution of audience measurement,” Nexstar Broadcasting president Tim Busch said in a press release. “Our sales force will be able to talk to all advertisers-big or small, national or local-in an informed, fact-based manner about maximizing the reach and effectiveness of their spending across every available media channel and every viewer will be counted, no matter where or when they watch. In addition, advertisers will be able to universally target their customers regardless of the distribution platform and monitor the results through unduplicated audience measurement.” They developed the strategy with third-party measurement firm comScore.