(Image Credit: CFJC Today / Kent Simmonds)

By Dylana Kneeshaw

ENTREPRENEUR MENTORSHIP

TRU welcomes Hexo co-founder into Entrepreneur-in-Residence role

Oct 9, 2019 | 9:32 AM

KAMLOOPS — Thompson Rivers University welcomes a co-founder of a billion-dollar cannabis company as the university’s new Entrepreneur-in-Residence today.

In 2013, Adam Miron co-created Hexo (formerly known as Hydropothecary). Six years later, Miron helped turn the medical cannabis company into a billion-dollar business.

He’s since retired from that side of his entrepreneurial passion, and now focuses on investing in other business hopefuls. Miron says his new role with TRU will feed that desire.

“I won’t be teaching any classes myself, but I’ll be working with the faculty directly on that,” he explains. “I’ll be working at the incubator, working at the Startup Hub, and again, directly with those students whether they’re business students or not, to really help them, encourage them, and motivate them to take their idea into something real.”

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A former TRU student himself, Miron started off his mentorship role at the university with some advice for entrepreneurs trying to make a go of their business ideas.

“It’s important that you have experience in a number of different start-ups, and that you’ve tried a bunch of different things. But ultimately, when it comes to that point where you decide that this is the business that I’m going all in on, you really have to go all in,” Miron says, “and I think that you need to make that decision, you need to invest everything you’ve got, put everything else aside, and you need to work until it either works, or it really doesn’t.”