Ariana Drops New YouTube Project

Ariana Grande has celebrated the launch of her latest fragrance with a brand-new project on YouTube.

A month after Ariana’s tropical new fragrance, “thank u, next,” dropped at Ulta stores she has unveiled a sequel to her viral music video to help promote the new product.

Following the same opening sequence as her original “thank u, next” music video, the clip shows a series of “high schoolers” disclosing rumors about Ari and the new perfume in a Mean Girls-esque fashion, complete with the cheerleader uniforms from Bring It On.

“I heard Ariana has a new perfume,” gushes Colleen Ballinger, who played a pregnant teen in the original video. Now holding a baby, she says, “Supposedly she uses juicy raspberries in it, so I’ve only been eating juicy raspberries for months, so my breast milk will taste like her perfume smells.”

“Well I heard she swam with actual mermaids in the Bermuda Triangle, to convince them to give her the velvety musk of their new sea god!” another student exclaims. “We heard how she went to space to find the best pears for her lil’ fragrance,” says the cheerleader. “She shoulda just come to Compton!”

Ari, also dressed as a cheerleader, interjects, “Are you sure it was pear? ‘Cause I heard it was coconut.” She adds, “Honestly, I’m not the biggest Ariana Grande fan, but I do hear the new fragrance is…somewhat promising.”

“Rumor has it, she put part of her ponytail in it,” another student says, as the scene cuts to Ari chopping off a piece of her hair to put into the fragrance.

Ariana partnered with Luxe Brands to launch the new perfume available at Ulta Beauty. It’s her seventh fragrance in a collection that continues to be a fan-favorite.

“I wanted to make a fragrance that smells related to my first fragrance Ari but more summery, so I revisited Ari’s fruity pear and raspberry notes and changed it up by adding some coconut,” Ariana said in a statement when describing the fragrance. “I was inspired to design a bottle that represented the message of my song ‘thank u next’ – the emergence of the perfume from the broken heart represents moving forward from a challenging chapter.”