By Canadian Press

Humboldt seeks new image to help city move on from Broncos tragedy

Sep 6, 2019 | 3:22 PM

HUMBOLDT, Sask. — The Saskatchewan city of Humboldt is looking to revamp its image as a way of helping people move past the Broncos bus crash.

Spokeswoman Penny Lee says Humboldt became known to many as “the grieving city” after the April 2018 crash.

Sixteen people died and thirteen were injured when the driver of a semi-truck missed a stop sign at a rural intersection and drove into the path of the junior hockey team’s bus. 

Lee says the tragedy will never be forgotten, but Humboldt is more than that. 

Residents are being asked to fill out a survey that will be used to help the city craft a new look.

Two and Out

PETERS: Business owners shouldn't be held responsible for nuisance calls

20h ago

Looped In

LOOPED IN WITH NIKKI OMEN: November 14, 2024

21h ago

Sound Off

SOUND OFF: What is the difference between a food policy council and frontline services?

Nov 15, 2024

It may include a new logo and tag line.

“We’ve actually heard businesses, local businesses say, that their suppliers are afraid to come to Humboldt because, ‘Oh no. They’re still grieving,'” Lee said.

“We want to get that message out that … it’s OK. We’re moving on and we want everybody else to move on, but not forget.”

The Canadian Press